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Our outlook

araadam’s approach to capital and technical assistance is simple and practical for early stage bootstrapped startups. Entrepreneurs are evaluated based on their experience, zeal, and confidence in their startup. Visions aren’t enough. There should be tangible evidence that their idea is shaping up ahead of many others. Evidently, they would have invested time, money, and commitment into their idea. They should be able to show progress, whether they work alone or in a team.

Ideally, the idea should benefit the masses and make life better in some way. It excites us when execution and operations are efficient and scalable in making a positive global impact for generations. Use of technology with empathy, collaboration and inclusiveness of people is preferred rather than looking at replacing manpower.

Consumer Internet, software technology platforms, utilities and tools in SaaS and PaaS delivery in any domain using the right mix of technology, keeping cost controlled with a clear eye on net profit margin is key to get our attention. We are not looking at unique ideas but the efficient and effective execution with agility to adapt to market realities (unexpected).

We are here to support your entrepreneur endeavor rather than controlling or steering it. Because we ourselves have plunged into creating companies that gained success in their own ways (it’s a perspective and the founder has to extract gems from its journey for the next one), closed without seeing unicorn success, but able to raise millions of dollars. So we have practically lived, experienced and dedicated to and for our dreams. We understand the pain, continuous self doubt, sacrifice, risk one takes (and the family) to put the future at stake; just to believe in their dreams and attempt to put life into their belief.

With araadam, you venture with seasoned industry experts having experience across core technology, products, consumer internet, scale, operations, business, marketing, budget, cloud, infra, internet, compliance, legal, statutory and company building and growth. We are here not to advocate mindless use of glorified and hyped technologies or metrics. We know exactly when a marketing steroid is given to old age technology like an old wine in a new bottle. We are hands on and can help in assessing the right technology, team, partners and tools that make sense for the business, rather than a sic technology adoption. Use of AI, ML, Web3.0 etc. has its own cost and its use is imminent to reduce cost, be timely, efficient and have a market edge. The question is when is the right time to invest in these costly tools? We trust, once should validate the POC and model algorithms in place and once you have enough market and scale where you can leverage insight from vast AI/ML data lake investments is apt time. Business and internal analytics is equally important as the customer centric focus for long term success and viability of the business growth and survival and to mitigate company’s existential risk.

We are not interested in being the nicest among the fraternity, but rather to push you to reach heights, to assist you the torch bearers as path finders, and to motivate and be a guide to you to balance cost and growth spend as per the micros and macro circumstances. Moreover, we understand that failure (not achieving planned goals) happens despite hard work and commitment. This is just to be considered as the dawn of the next journey to rise again with a more matured outlook from these hands on prior experiences (they are not mistakes).


If you resonate with the araadam way and see that we can add value to your dream come true then we will be happy to hear from you and hear your ideas.
We Are

Here to

Contribute with our collective decades of hands-on experience with working for and founding national and global startups and MNCs, we can add value and wings to your startup propelling it towards profit. Our experienced guidance can give wings to your dream and land them safely in land of success.

We are selective to make commitments. (hint – you will get our utmost attention and interest if the product has gone through alpha and have customers). We can add value in shaping up your tech stack to maturity (security, scalability, cloud, AI/ML, blockchain etc.), product roadmap, digital marketing, funding, corporate structing, statutory compliances, networking.

Our Offerings:

araadam incubator

araadam exchange

araadam matchmaker

araadam advisory

araadam table

araadam fund

Our

Journey & Principles

We have decades of experience in creating, productizing and monetizing software products and consumer internet businesses across multiple domains. Our team has hands-on in-depth experience gained through industry experience working in global & national MNCs, startups and founded and scaled from 0 to 1 and 1 to 10 journey.

araadam offerings

araadam incubator

Guide your startup through 0 to 1 and 1 to 10 journey.

araadam advisory

benefit from our advisors and mentors in technology, product, program management, marketing & branding, funding.

Experienced across numerous regulated and non-regulated domain/industries with national and international exposure.

araadam xchange

in stealth development.

hint: this product will help you unleash your startup untapped capital

araadam table

Create and manage your cap-table seamlessly.

If you are bootstrapped startup, then at this stage you will not be able to comprehend its value. Though maintaining from the beginning will give you respect from investors

araadam bureau

This is the matchmaker bringing likeminded experts to be brother in arm for your dearest startup.

araadam fund

Infuse capital in your full of potential startup

Everything is designed

New technology creates new opportunities

We believe that technology is synonym to collaboration, utility and tool. It is not supposed to be replacement of manpower. Rather be the cost optimizer enabling business to be more effective and efficient in growing its market.

Technology is to be used to create new opportunities addressing new problems shaping up from growing rate of innovations and change of life styles.

Portfolio

We hand-picked some of promising ideas

Ideas that can makes the existing process better to use and reach globally. Solves everyday problems that are visible to naked eyes.

Tech enabled global astrology ecosystem platform

Zyotshi is the astrologer ecosystem tech enabled and powered platform. It aims to bring astrology as science to forefront with global reach to customer and astrologers. Having astrologers from across the globe following ancient vedic will bring together this one stop platform to answer, validate and derive valuable insight. Use of technology like AI/ML for augmenting and support astrologers in effective predictions on the custom and specialized models on terra of data and Analytics for better operations, quality and cost efficiency to delivery timely effective services.

Our team

Partners

araadam advisors are from deep business and technology expertise and experience. They have global exposure with MNCs and startups. Have run large organizations and founded startups in software product, tools, platforms, consumer internet and deep tech across wide domains. They have got their hands dirty through out their career than born with the golden spoon. They had their share of failures and success and tasted the bitter truth of being entrepreneur and stress, happiness, content, joy, doubt, confidence it brings with continuous ups and downs of relative success and failures.

Our panel focus on adding value in

Technology
Product
Marketing
Branding
Funding
Networking
Statutory
Corporate Structure
Amit Goel
Managing Director(Araadam)
CTO (BLOX), GROUP CTO (Dhani), VP (DROOM), ARCHITECT (PAYPAL), FOUNDER, INVESTOR

Passionate technologist with patents in AI. Passionate to create business value through innovation, efficiency, and agility. Brought new ideas to life in 0 to 1 journey, products from ideation. Worked with global MNCs and startups. Cofounded startups in hospitality, fintech and astrology. Experience across domains from service assurance.

Patents in AI, BSc, Delhi University; MCA, Goa University; MS Software Systems, BITS Pilani; AI, IISc Bengaluru; Strategy, IIM Lucknow

Investors

Amit Kumar Gupta
CTO (Faasos, Rebel Foods), CTO & Cofounder (Udio), Group Architect (MakeMyTrip), INVESTOR

A technologist for more than two decades, Amit holds expertise in building distributed and scalable systems with a high degree of engineering excellence. He has designed and built the systems at multiple organizations like Rebel Foods, TranServ and MakeMyTrip. He has worked in diverse areas of technology including services, consulting, enterprise product development and various business domains of internet commerce (Travel, Finance, Food, Education). He is currently working as the Chief Technology Officer at Rebel Foods, which is the world’s largest internet restaurant chain.

BTech., HBTI ;MS Software Systems, BITS, Pilani.

Pankaj Kankar
Startup Advisor & Mentor, Speaker, CPTO (Reliance Retail), COO (Fareye), CTO (Lenskart), CTO (Freecharge), HEAD – Global Engineering & APAC Products (Vdopia Inc.), CPTO (Spice Online Retail), Investor

Pankaj is a seasoned leader with passion for building Global products, Winning teams and High performance culture. In his 25+ years’ career, Pankaj has authored several success stories of exponential growth through Technology and Cultural transformation in both B2B and B2C space. An HBS Alumni, Pankaj was most recently the Chief Product and Technology Officer at Reliance Retails for the Fashion and Lifestyle group of businesses. He was also a certified leadership Coach at Reliance Retail. Pankaj’s earlier stints include COO at Fareye where he spearheaded several transformative initiatives that helped the company establish global presence and raise 135 Mn USD in funding. Earlier as a CTO of Lenskart he launched multiple transformations and innovations around tech culture, platform and product playing a pivotal role in Lenskart’s Omni-channel strategy, and its journey into Unicorn club. Pankaj holds around a dozen Patents and published Several Research Papers in top rated conferences and journals. He is also a mentor and advisor to some interesting start-ups.

BE E&C, NIT Karnataka; MSc E&C, BITS Pilani; Sr. Leadership Executive Program, Harvard Business School

Puneet Bhaskar
Founder & CEO (Tyreplex.com), President Marketplaces (Droom Technology), Sr Director – Head Men’s Fashion (Snapdeal), INVESTOR

Entrepreneur at heart and actions. Puneet is an experienced business leader across industries like e-commerce, retail, BFSI and education in India, Malaysia, Thailand and other SEA countries. An early entrant into the Indian e-commerce space I have seen the industry go through multiple changes. Being part of an explosive growth story like Snapdeal helped him understand the science/art of growth hacking while working in an ever-changing environment. Built high performance teams exceeding business results.

Pride of building growing the footwear category from scratch. Instrumental in launching a PSU bank prepaid student cards in record time, VLCC transform itself into a digital first organization within a span of 1.5 years. Prior to cofounding Typreplex, lead the Marketplaces vertical for Droom across India and SEA. Now bringing technology into the lives of tyre dealers and bringing online an industry largely neglected by the digital disruptions.

BTech, MAIT Delhi, PGDM, IIM Kozhikode

Advisors

Amit Kumar Gupta
CTO (Faasos, Rebel Foods), CTO & Cofounder (Udio), Group Architect (MakeMyTrip), INVESTOR

A technologist for more than two decades, Amit holds expertise in building distributed and scalable systems with a high degree of engineering excellence. He has designed and built the systems at multiple organizations like Rebel Foods, TranServ and MakeMyTrip. He has worked in diverse areas of technology including services, consulting, enterprise product development and various business domains of internet commerce (Travel, Finance, Food, Education). He is currently working as the Chief Technology Officer at Rebel Foods, which is the world’s largest internet restaurant chain.

BTech., HBTI ;MS Software Systems, BITS, Pilani.

Anant Misra
Cofounder & CTO (ArmorCode Inc), CTO (FabHotels.com), VP Engineering (99acres.com), Founder & CTO (Qualtech Edge)

Anant’s latest venture was confounding ArmorCode as CTO where he built a SaaS platform for enterprises to manage their AppSecOps. He has more than 20 years of experience of building products and tech, startups from 0-1. He had founded many companies and was instrumental in establishing robust engineering at FabHotels.

BTech, IIT Kanpur; AI, Stanford University

Avinash Kumar
CDO (Lighthouse Learning), CTO (AavaasFinanciers), CPTO (Humara Labs), CIO (Snapdeals)

Avinash is a seasoned business leader with demonstrated capability of scaling up organization. With a proven track record of propelling ventures from their early stages to monumental success, he is a a seasoned advisor with a distinctive flair for fostering growth. Having significantly influenced the trajectories of esteemed companies like Aavvas Financiers, Snapdeal, and Lighthouse, he has been instrumental in steering them toward not just market potential but billion-dollar valuations. At Snapdeal, his focus on technology and fulfillment operations was pivotal in establishing a robust foundation, while at Lighthouse, he spearheaded the creation of a pioneering platform housing multiple school brands under a singular backend operation.

BTech Computer Science, IIT Delhi; PGDM, IIM Lucknow

Bhuvan Gupta
Cofocunder & CTO (OfBusiness), Founder (Oxyzo.in), VP Engineering (Snapdeal), CTO (Bharti Soft Bank (BSB))

Bhuvan is experienced leader and founder of multiple startups. Have worked at leadership level with Snapdeal and Bharti Soft Bank.

BE, BITS Pilani; MBA, FMS Delhi

Pankaj Kankar
Startup Advisor & Mentor, Speaker, CPTO (Reliance Retail), COO (Fareye), CTO (Lenskart), CTO (Freecharge), HEAD – Global Engineering & APAC Products (Vdopia Inc.), CPTO (Spice Online Retail), Investor

Pankaj is a seasoned leader with passion for building Global products, Winning teams and High performance culture. In his 25+ years’ career, Pankaj has authored several success stories of exponential growth through Technology and Cultural transformation in both B2B and B2C space. An HBS Alumni, Pankaj was most recently the Chief Product and Technology Officer at Reliance Retails for the Fashion and Lifestyle group of businesses. He was also a certified leadership Coach at Reliance Retail. Pankaj’s earlier stints include COO at Fareye where he spearheaded several transformative initiatives that helped the company establish global presence and raise 135 Mn USD in funding. Earlier as a CTO of Lenskart he launched multiple transformations and innovations around tech culture, platform and product playing a pivotal role in Lenskart’s Omni-channel strategy, and its journey into Unicorn club. Pankaj holds around a dozen Patents and published Several Research Papers in top rated conferences and journals. He is also a mentor and advisor to some interesting start-ups.

BE E&C, NIT Karnataka; MSc E&C, BITS Pilani; Sr. Leadership Executive Program, Harvard Business School

Puneet Bhaskar
Founder & CEO (Tyreplex.com), President Marketplaces (Droom Technology), Sr Director – Head Men’s Fashion (Snapdeal), INVESTOR

Entrepreneur at heart and actions. Puneet is an experienced business leader across industries like e-commerce, retail, BFSI and education in India, Malaysia, Thailand and other SEA countries. An early entrant into the Indian e-commerce space I have seen the industry go through multiple changes. Being part of an explosive growth story like Snapdeal helped him understand the science/art of growth hacking while working in an ever-changing environment. Built high performance teams exceeding business results.

Pride of building growing the footwear category from scratch. Instrumental in launching a PSU bank prepaid student cards in record time, VLCC transform itself into a digital first organization within a span of 1.5 years. Prior to cofounding Typreplex, lead the Marketplaces vertical for Droom across India and SEA. Now bringing technology into the lives of tyre dealers and bringing online an industry largely neglected by the digital disruptions.

BTech, MAIT Delhi, PGDM, IIM Kozhikode

Saba Khan
Co-founder & COO (Counto), CFO & COO, APAC Governance and Business Transformation (Credit Suisse), VP (Morgan Stanley)

Saba is the seasoned technical leader and manager. She did her BE in Electronics and MBA from INSEAD. After leading the APAC Governance and Business Transformation at Credit Suisse, she co-founded the Counto out of Singapore and London.

BE Electronics, Savitribai Phule Pune University; MBA, INSEAD Singapore

Saurabh Gupta
Founder (garageproductions.in), Director Investment committee(FinExic Concordia), Founder (garagemusic.co), Founder (IFTDM), Founder (garagemedia.net), Business Head (Percept Media), Business Head India & SEA (Zapak Digital Entertainment Ltd), Business Head India (Reliance Entertainment Digital)

Saurabh has rich, vast and in depth experience in Digital Marketing and Branding. He has spearheaded strategy and launched numerous national and international brands and events. One of the notable ones is IPL Event Launch.

Experts

Abhishek Sharma
HEAD BRAND (magicbricks), consultant (muliple companies), AVP Marketing (droom.in), Head digital marketing (niit), Associate director marketing (Alibaba Digital Media & Entertainment Group

Abhishek, has 15+ years of diverse experience in building large brands from scratch like OLX, Alibaba and Indiamart. He specialises in user acquisition and brand strategy, as well as planning media for brands across stages. He has received several accolades like being named among Top 100 marketers of India by Adobe, and best campaigns by IMA, Image XX and E4M. 

You could tweak the profile as per need, and the image can be picked up from my LinkedIn profile.

Masters Marketing & International Business. IMT Ghaziabad

Pankaj Gupta
VP Cloud (Qualys), Sr Manager R&D (VMWare), Director Software (Ayla Networks), Principal Engineer (AppDynamics), Sr Software Architect (CA Technologies)

Pankaj has decades of core technology product engineering experience. He has developed performance and security sensitive deep tech products. He us tech savvy, hands on and at the same time manages security domain cloud operations and customer success.

BTech Elect & Computer, IEA Lucknow

Preeti Arora
Head Engineering (AtlassiaN), Director Engineering (Walmart GLOBAL tech), Director Engineering (Chegg), Director Engineering (IHS Markit)

Preeti has enriching experience through numerous MNCs across domains – software productivity, ecommerce and technology, service assurance, education and learning, and marketing platforms and enterprise products

BE Computer Science, SRMS Bareilly; MTech IT, Guru Gobind Singh Indraprastha; SMP Finance, IIM Kolkatta; Leadership, ISB Hyderabad

Rakesh Kumar
Director, Software Engineering (Walmart Global Tech), MANAGER, SOFTWARE ARCHITECT, PRODUCT MANAGER (CA Technologies)

Rakesh is a distinguished technology leader, possesses a wealth of expertise in crafting distributed and scalable systems across diverse domains such as software development, eCommerce, retail, cybersecurity, and service management.

BE Computer Science, NITK Surathkal; Leadership, ISB Hyderabad

Vikram Gosar
SVP Product (motilal oswal), head product (dhani stocks), head digital product (Prabhudas Lilladher), DVP product (angel broking)

Vikram Gosar brings with him over 20 years of rich experience spanning across BFSI domain. An MBA from IIM – Indore, he has meticulously developed his expertise in the broking industry covering multiple facets such as Business development, Product Development and Digital transformation.
Vikram is Senior Vice President – Product management with Motilal Oswal Financial Service Ltd, a leading financial services company. His stints across various functions have helped him ingrain the nuances of the Outside-In approach. His various first-in-industry initiatives have developed a niche & unique position for companies he has worked for. Prior to joining Motilal Oswal, Vikram has been part of the core team with leading brokerage services like Indiabulls Dhani, Prabhudas Lilladher and Angel Broking. His interests, outside of work, include traveling, watching movies and staying updated with technology developments.

PGDM E-Business, Welingkar ; PG Product Management, IIM Indore

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