Our outlook
araadam’s approach to capital and technical assistance is simple and practical for early stage bootstrapped startups. Entrepreneurs are evaluated based on their experience, zeal, and confidence in their startup. Visions aren’t enough. There should be tangible evidence that their idea is shaping up ahead of many others. Evidently, they would have invested time, money, and commitment into their idea. They should be able to show progress, whether they work alone or in a team.
Ideally, the idea should benefit the masses and make life better in some way. It excites us when execution and operations are efficient and scalable in making a positive global impact for generations. Use of technology with empathy, collaboration and inclusiveness of people is preferred rather than looking at replacing manpower.
Consumer Internet, software technology platforms, utilities and tools in SaaS and PaaS delivery in any domain using the right mix of technology, keeping cost controlled with a clear eye on net profit margin is key to get our attention. We are not looking at unique ideas but the efficient and effective execution with agility to adapt to market realities (unexpected).
We are here to support your entrepreneur endeavor rather than controlling or steering it. Because we ourselves have plunged into creating companies that gained success in their own ways (it’s a perspective and the founder has to extract gems from its journey for the next one), closed without seeing unicorn success, but able to raise millions of dollars. So we have practically lived, experienced and dedicated to and for our dreams. We understand the pain, continuous self doubt, sacrifice, risk one takes (and the family) to put the future at stake; just to believe in their dreams and attempt to put life into their belief.
With araadam, you venture with seasoned industry experts having experience across core technology, products, consumer internet, scale, operations, business, marketing, budget, cloud, infra, internet, compliance, legal, statutory and company building and growth. We are here not to advocate mindless use of glorified and hyped technologies or metrics. We know exactly when a marketing steroid is given to old age technology like an old wine in a new bottle. We are hands on and can help in assessing the right technology, team, partners and tools that make sense for the business, rather than a sic technology adoption. Use of AI, ML, Web3.0 etc. has its own cost and its use is imminent to reduce cost, be timely, efficient and have a market edge. The question is when is the right time to invest in these costly tools? We trust, once should validate the POC and model algorithms in place and once you have enough market and scale where you can leverage insight from vast AI/ML data lake investments is apt time. Business and internal analytics is equally important as the customer centric focus for long term success and viability of the business growth and survival and to mitigate company’s existential risk.
We are not interested in being the nicest among the fraternity, but rather to push you to reach heights, to assist you the torch bearers as path finders, and to motivate and be a guide to you to balance cost and growth spend as per the micros and macro circumstances. Moreover, we understand that failure (not achieving planned goals) happens despite hard work and commitment. This is just to be considered as the dawn of the next journey to rise again with a more matured outlook from these hands on prior experiences (they are not mistakes).
If you resonate with the araadam way and see that we can add value to your dream come true then we will be happy to hear from you and hear your ideas.
We Are
Here to
Contribute with our collective decades of hands-on experience with working for and founding national and global startups and MNCs, we can add value and wings to your startup propelling it towards profit. Our experienced guidance can give wings to your dream and land them safely in land of success.
We are selective to make commitments. (hint – you will get our utmost attention and interest if the product has gone through alpha and have customers). We can add value in shaping up your tech stack to maturity (security, scalability, cloud, AI/ML, blockchain etc.), product roadmap, digital marketing, funding, corporate structing, statutory compliances, networking.
Our Offerings:
araadam incubator
araadam exchange
araadam matchmaker
araadam advisory
araadam table
araadam fund
Our
Journey & Principles
We have decades of experience in creating, productizing and monetizing software products and consumer internet businesses across multiple domains. Our team has hands-on in-depth experience gained through industry experience working in global & national MNCs, startups and founded and scaled from 0 to 1 and 1 to 10 journey.
araadam offerings
araadam incubator
Guide your startup through 0 to 1 and 1 to 10 journey.
araadam advisory
benefit from our advisors and mentors in technology, product, program management, marketing & branding, funding.
Experienced across numerous regulated and non-regulated domain/industries with national and international exposure.
araadam xchange
in stealth development.
hint: this product will help you unleash your startup untapped capital
araadam table
Create and manage your cap-table seamlessly.
If you are bootstrapped startup, then at this stage you will not be able to comprehend its value. Though maintaining from the beginning will give you respect from investors
araadam bureau
This is the matchmaker bringing likeminded experts to be brother in arm for your dearest startup.
araadam fund
Infuse capital in your full of potential startup
Everything is designed
New technology creates new opportunities
We believe that technology is synonym to collaboration, utility and tool. It is not supposed to be replacement of manpower. Rather be the cost optimizer enabling business to be more effective and efficient in growing its market.
Technology is to be used to create new opportunities addressing new problems shaping up from growing rate of innovations and change of life styles.
Portfolio
We hand-picked some of promising ideas
Ideas that can makes the existing process better to use and reach globally. Solves everyday problems that are visible to naked eyes.
Tech enabled global astrology ecosystem platform
Zyotshi is the astrologer ecosystem tech enabled and powered platform. It aims to bring astrology as science to forefront with global reach to customer and astrologers. Having astrologers from across the globe following ancient vedic will bring together this one stop platform to answer, validate and derive valuable insight. Use of technology like AI/ML for augmenting and support astrologers in effective predictions on the custom and specialized models on terra of data and Analytics for better operations, quality and cost efficiency to delivery timely effective services.
Our team
Partners
araadam advisors are from deep business and technology expertise and experience. They have global exposure with MNCs and startups. Have run large organizations and founded startups in software product, tools, platforms, consumer internet and deep tech across wide domains. They have got their hands dirty through out their career than born with the golden spoon. They had their share of failures and success and tasted the bitter truth of being entrepreneur and stress, happiness, content, joy, doubt, confidence it brings with continuous ups and downs of relative success and failures.
Our panel focus on adding value in
Technology
Product
Marketing
Branding
Funding
Networking
Statutory
Corporate Structure
Amit Goel
Managing Director(Araadam)
CTO (BLOX), GROUP CTO (Dhani), VP (DROOM), ARCHITECT (PAYPAL), FOUNDER, INVESTOR
Patents in AI, BSc, Delhi University; MCA, Goa University; MS Software Systems, BITS Pilani; AI, IISc Bengaluru; Strategy, IIM Lucknow
Investors
Amit Kumar Gupta
CTO (Faasos, Rebel Foods), CTO & Cofounder (Udio), Group Architect (MakeMyTrip), INVESTOR
BTech., HBTI ;MS Software Systems, BITS, Pilani.
Pankaj Kankar
Startup Advisor & Mentor, Speaker, CPTO (Reliance Retail), COO (Fareye), CTO (Lenskart), CTO (Freecharge), HEAD – Global Engineering & APAC Products (Vdopia Inc.), CPTO (Spice Online Retail), Investor
BE E&C, NIT Karnataka; MSc E&C, BITS Pilani; Sr. Leadership Executive Program, Harvard Business School
Puneet Bhaskar
Founder & CEO (Tyreplex.com), President Marketplaces (Droom Technology), Sr Director – Head Men’s Fashion (Snapdeal), INVESTOR
BTech, MAIT Delhi, PGDM, IIM Kozhikode
Advisors
Amit Kumar Gupta
CTO (Faasos, Rebel Foods), CTO & Cofounder (Udio), Group Architect (MakeMyTrip), INVESTOR
BTech., HBTI ;MS Software Systems, BITS, Pilani.
Anant Misra
Cofounder & CTO (ArmorCode Inc), CTO (FabHotels.com), VP Engineering (99acres.com), Founder & CTO (Qualtech Edge)
BTech, IIT Kanpur; AI, Stanford University
Avinash Kumar
CDO (Lighthouse Learning), CTO (AavaasFinanciers), CPTO (Humara Labs), CIO (Snapdeals)
BTech Computer Science, IIT Delhi; PGDM, IIM Lucknow
Bhuvan Gupta
Cofocunder & CTO (OfBusiness), Founder (Oxyzo.in), VP Engineering (Snapdeal), CTO (Bharti Soft Bank (BSB))
BE, BITS Pilani; MBA, FMS Delhi
Pankaj Kankar
Startup Advisor & Mentor, Speaker, CPTO (Reliance Retail), COO (Fareye), CTO (Lenskart), CTO (Freecharge), HEAD – Global Engineering & APAC Products (Vdopia Inc.), CPTO (Spice Online Retail), Investor
BE E&C, NIT Karnataka; MSc E&C, BITS Pilani; Sr. Leadership Executive Program, Harvard Business School
Puneet Bhaskar
Founder & CEO (Tyreplex.com), President Marketplaces (Droom Technology), Sr Director – Head Men’s Fashion (Snapdeal), INVESTOR
BTech, MAIT Delhi, PGDM, IIM Kozhikode
Saba Khan
Co-founder & COO (Counto), CFO & COO, APAC Governance and Business Transformation (Credit Suisse), VP (Morgan Stanley)
BE Electronics, Savitribai Phule Pune University; MBA, INSEAD Singapore
Saurabh Gupta
Founder (garageproductions.in), Director Investment committee(FinExic Concordia), Founder (garagemusic.co), Founder (IFTDM), Founder (garagemedia.net), Business Head (Percept Media), Business Head India & SEA (Zapak Digital Entertainment Ltd), Business Head India (Reliance Entertainment Digital)
Experts
Abhishek Sharma
HEAD BRAND (magicbricks), consultant (muliple companies), AVP Marketing (droom.in), Head digital marketing (niit), Associate director marketing (Alibaba Digital Media & Entertainment Group
Masters Marketing & International Business. IMT Ghaziabad
Preeti Arora
Head Engineering (AtlassiaN), Director Engineering (Walmart GLOBAL tech), Director Engineering (Chegg), Director Engineering (IHS Markit)
BE Computer Science, SRMS Bareilly; MTech IT, Guru Gobind Singh Indraprastha; SMP Finance, IIM Kolkatta; Leadership, ISB Hyderabad
Rakesh Kumar
Director, Software Engineering (Walmart Global Tech), MANAGER, SOFTWARE ARCHITECT, PRODUCT MANAGER (CA Technologies)
BE Computer Science, NITK Surathkal; Leadership, ISB Hyderabad
Vikram Gosar
SVP Product (motilal oswal), head product (dhani stocks), head digital product (Prabhudas Lilladher), DVP product (angel broking)
PGDM E-Business, Welingkar ; PG Product Management, IIM Indore